Case Studies
Recording the global pulse of pop culture
After launch, Pepsi drew a 2700% increase in social traffic
Pepsi partnered with NewsCred to build and launch the CMS that powers Pepsi Pulse – a multimedia platform hosted on pepsi.com. Additionally, NewsCred provides localized content across global markets, allowing Pepsi to reach local audiences while maintaining a consistent global brand identity.
The opportunity: A legacy, reimagined
Pepsi, the nation's third-largest soft drink manufacturer, had a long record of supporting music, including the careers of Madonna, Michael Jackson and Shakira. But with a cacophony of voices competing for attention, brands have to be as mobile, social and dynamic as their audiences are. For Pepsi, this meant re-focusing marketing efforts to a growing audience online.
Launching a global marketing campaign
In April, Pepsi partnered with NewsCred to build and launch the CMS that powers Pepsi Pulse – a multimedia platform hosted on pepsi.com. Pepsi Pulse features a customized stream of articles and images from NewsCred’s content partners, including AP, Reuters, Billboard, BANG, Showbiz, Hollywood.com and MCT.
Through the platform, users can share content across Twitter, Facebook, and Pinterest, as well as participate in unique "challenges" sponsored by celebrities. Even better, the platform is tailored to 200 hyperlocal markets across the world, allowing Pepsi to reach local audiences while maintaining a consistent global brand identity.
A month after launch, the revamped site drew 87% more unique visitors than the month before with a 2700% increase in social referrals. Even better, the platform is tailored to all Pepsi markets around the world, allowing them to reach local audiences while maintaining a consistent global brand identity.
Delivering industry intelligence
Helping decision makers monitor a global world
NewsCred partnered with GE Capital to engage companies around the world by integrating industry news directly into Access GE, creating a centralized space for GE insights, thought leadership and best practices.
The opportunity: Empowering companies around the world
GE Capital, a division of General Electric, provides financing solutions for companies of all sizes, globally. With their web portal, Access GE, GE Capital empowers their customers, offering a central space to bring GE insights and best practices. When GE Capital needed a way to further engage their customers, they partnered with NewsCred to integrate industry news into their platform.
Thousands of topics
Using seamless technology and an in-house editorial team, NewsCred powers and curates images and full-text articles around
thousands of topics for industry verticals. The site includes hyper-local content and granular topics such as food and beverage, agriculture, energy, mining, transportation, etc. Using a smart search, GE customers can filter licensed, social and aggregated content based on their industry and interest. Access GE is completely platform agnostic, expanding the accessibility of the site to customers wherever they are, at any point in their day.
A revamped version is set to launch the summer of 2013.
From storytelling to sales
Offering a safe haven for small business
Small Biz Ahead by The Hartford uses thought leadership to empower insurance agents and small businesses alike.
The opportunity: Rebranding after 200 years
Small businesses are the engine of The Hartford's success. Yet, because The Hartford sells its products through intermediaries (agents, brokers, and producers), small business owners have varying awareness of the value The Hartford provides. Moreover, The Hartford has been around for 200 years, largely known as a wealth management company. Then, about a year ago, they announced their transition in strategy. Left with the need to rebrand and reposition themselves to the insurance market, they turned to NewsCred to power their content marketing campaign, Small Biz Ahead.
A trusted resource for small businesses
The Hartford's brand campaign, "Play 5," integrates original content with licensed content. NewsCred's library of reputable business sources helped The Hartford scale "Play 5" across e-mail, social media, and LinkedIn. Through NewsCred’s content library of some of the world's most reputable business sources, The Hartford is able to create scalable email, social media campaigns, as well as LinkedIn groups to target agents, producers and specific industries. Additionally, Small Biz Ahead serves as a valuable asset for sales teams which they can leverage to attract agents.
Small Biz Ahead is the main hub for The Hartford’s brand campaign, driving all traffic to the site through print, radio and TV.
More Case Studies
A centralized hub for the world’s best tech news
With a growing audience of over 170,000, CapGemini had successfully built a loyal social following on LinkedIn. But, finding the quality and volume of content to keep their audience engaged was becoming a daunting challenge. In May 2013, LinkedIn approached NewsCred to help Capgemini create Content Loop, a thought-leadership portal featuring licensed articles from some of the web’s most popular technology publications.
Driving traffic, driving leads
Not only does Content Loop serve as an amazing portal for news, but Capgemini is able to use the content to drive all of their social traffic to the page. Content shared on LinkedIn, Facebook and Twitter redirects users back to the site where they can read other relevant licensed or branded content (whitepapers, expert posts, etc.).
Each new post on Content Loop is automatically pushed to the LinkedIn newsfeeds of Capgemini’s 170,000+ followers. NewsCred works in partnership with LinkedIn’s agency to target specific C-Suite executives and post content daily to LinkedIn.
The opportunity: Engaging healthcare professionals
Johnson & Johnson's reputation for excellence in pharmaceutical products extends back more than 100 years. Building on that tradition, the company launched its BLACKBAG™ mobile app in 2012. BLACKBAG™ delivers the latest medical research and news to its broad customer base of physicians, pharmacists, nurses, and hospital administrators.
Arming doctors with the latest medical news
Today, Johnson & Johnson's BLACKBAG™ app delivers the latest medical news from trusted sources like Mayo Clinic Medical Edge, U.S. News & World Report, Kaiser Health, and McClatchy-Tribune newspapers. Each day, NewsCred's powerful API technology filters over 6,000 articles into 2,000 medical topics across 60 categories, giving medical professionals exactly the news they need.
With over 60 categories and 2,000 medical topics, the innovative BLACKBAG™ app keeps pace with the rapidly changing world of healthcare.
The opportunity: An untapped market
The NY Daily News is the fifth largest newspaper site in the United States. After identifying a huge opportunity to expand their South Asian community base, they realized that they needed a timely and cost efficient solution to uphold their commitment to quality journalism. With the need to design and build a brand new editorial section, composed of tailored content on Indian politics, entertainment, cricket, and US-India relations, they turned to NewsCred.
Re-imagining possibilities
The NewsCred editorial team does the heavy lifting for NYDN, curating articles and ensuring that all content is targeted, relevant and updated in real time. The NYDN South Asia site is powered by the NewsCred SmartPress, requiring no work on the side of NYDN. Each day, the site is updated with over 150 new articles from publications like Hindustan Times, IANS, The Guardian and The Telegraph.
NewsCred’s Smart Press allows NYDN editors to curate and customize the content pages on-the-fly, using innovative features such as drag-and-drop layout and on-page text editing. This fusion of flexible design and relevant, up-to-the-minute content generates significant organic (SEO) traffic, helped the site go ROI positive in just three months.
The opportunity: A global vision for a global company
As one of the world’s top 100 largest public companies serving customers in more than 170 countries, it’s no surprise that Zurich Insurance Group wanted to reinvigorate their thought leadership in the financial industry. Zurich needed a fresh, strategic vision to guide their content marketing efforts and enlisted NewsCred to help.
Thought leadership = brand awareness and credibility
Zurich customers want to read quality journalism from reputable sources, not a blog post hastily written by an intern or agency. Replacing Zurich’s custom content with premium content from internationally recognized sources like The Economist, Bloomberg and Reuters helps establish Zurich as a credible thought leader and go-to resource – driving traffic from new prospects, warm leads and current customers.
NewsCred completely rethought Zurich’s distribution strategy, driving traffic to the custom-built site through a global email marketing and social media campaign. Using its powerful technology, NewsCred delivers curated newsfeeds across 15 different insurance lines, arming Zurich marketers with relevant stories for newsletters and all of their social channels.
The opportunity: A changing digital landscape
Chicago Tribune, he ninth-largest newspaper in the U.S., has provided loyal readers with award-winning content for over 160 years. To continue to thrive, the Tribune needed a way to adapt to the changing digital landscape. Like many of its peers, the Tribune decided to implement a paywall structure, but it didn't want to alienate readers in the process. Rather than charging for a formerly-free product, the Tribune decided to offer additional premium content with paid subscriptions. If users were going to pay more, the Tribune wanted them to feel like it was worth it. They partnered with NewsCred to launch the transition to a paywall structure, and Chicago Tribune’s site began to require registration to access premium content features.
Licensing content for a premium user experience
In 2012, the Chicago Tribune partnered with NewsCred to launch Digital Plus. Digital Plus section offers paid subscribers access to Forbes and The Economist in addition to award-winning reporting from the Chicago Tribune.
Launched in June 2012, the Digital Plus section of chicagotribune.com adds major value to the Chicago Tribune brand. Through providing access to the most relevant financial and business content in addition to exclusive Tribune content, Digital Plus ensures readers get the news they want all in one place. The Chicago Tribune provides an exclusive digital experience with diverse content offerings, and delivers it at a fraction of the cost of producing additional original content.
The opportunity: A global network
As one of the largest advertising agencies in the world (with over 289 offices worldwide) BBDO faced some challenges due to its scale. BBDO recognized a need to improve communication and boost client engagement, understanding the power of smart thought leadership, industry insights and marketing innovations. With the need to engage both clients and managers through content, they enlisted NewsCred to help.
Two-pronged approach
BBDO's partnership with NewsCred partnership yielded a twofold solution to improve both internal and external interactions. First, NewsCred created and curated blogs for three target industries: retail, telecommunications, and finance. Second, NewsCred empowered BBDO account managers with an internal site offering curated news by specific industry and location.
Marrying NewsCred’s game-changing technology with BBDO’s extensive network of offices, employees, and clients, yielded impressive results. The dual strategy of engaging both clients and managers through content-curated experiences lent itself to symbiotic relationships. By licensing content, BBDO has been able to provide quality thought leadership without an in-house journalism team.
The opportunity: A simple solution
Overwhelmed by a deluge of individual licensing agreements and countless FTP sites, Forbes needed a solution that could simplify and manage their entire syndication process. In August 2011, Forbes began using NewsCred’s API to manage their entire syndication process. They now have a seamless way to filter and organize the large volume of content they create daily. This allows Forbes to securely manage which publishers they license to, track how that content is used and employ that analytic data to inform further growth across publishers on platforms.
Smart and seamless
Each month, 4,000 Forbes articles go through the API before syndication to over 20 partners including MSNBC, ABC News and Comcast. Forbes uses NewsCred’s actionable analytics to drive business development decisions. By evaluating pageviews on third party sites and comparing that data to referral traffic, Forbes can effectively evaluate the productivity of each business development relationship. Finally, Forbes no longer has to dedicate resources to the day-to-day management of syndication. All provisioning of content, support and tracking is handled by NewsCred.
The opportunity: Powering visual content for the social age
Content is consumed on Buzzfeed in one of the most social ways. Therefore, the need to update content at a rapid pace is instrumental in the site’s success.
With posts that are inherently visual, Buzzfeed needed a way to access a repository of images and seamlessly integrate them into their CMS. In September 2012, Buzzfeed began working with NewsCred.
Over 50 editors, thousands of images, one platform
NewsCred powers Buzzfeed's visual content. With sources such as Getty, Reuters, AP and Mcclatchy, Buzzfeed is able to access high quality images in real time. Additionally, the images are available to all of their fifty editors, giving them access to thousands of images through one single platform.
The opportunity: briefing brokers
AIG, one of the largest multinational insurance corporations, was looking to educate Risk Brokers on the changing landscape of cyber security. Using the idea and tagline “adding our expertise to yours,” they launched an iPad app, CyberEdge. AIG partnered with NewsCred to power CyberEdge, offering access to industry-leading news and information on data breach and cyber security.
Driving sales through real time updates
With the launch of CyberEdge, brokers are better prepared for sales meetings and can educate prospects on the value of AIG's products.
The app covers topics from data loss and cyber crime to hackers and data breach. Using NewsCred sources like Bloomberg, CNN and Forbes, AIG is able to power the app 24/7 and keep it dynamically updated in real-time.
What they’re saying about us
